Getting Started With Marketing Analytics

Introduction What Is Marketing Analytics? Collecting Data Choosing Marketing Key Performance Indicators Analyzing Data Measuring the Effectiveness of Marketing Campaigns Tips for Interpreting and Analyzing Marketing Data Presenting Data Using Storytelling to Communicate Data Summary Knowledge Check Summary

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    1. What Is Marketing Analytics?
    1. Choosing Marketing Key Performance Indicators
    1. Measuring the Effectiveness of Marketing Campaigns
    2. Tips for Interpreting and Analyzing Marketing Data
    1. Using Storytelling to Communicate Data
    1. Knowledge Check
    2. Summary

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